The Fiore Companies invested in Jellyfish, the first comparison shopping engine that shares its advertising revenue directly with consumers. Its patent-pending marketplace, which compares millions of retail products from thousands of the most popular online retailers, is a destination for consumers to get the best deals and trusted value when shopping online.
Jellyfish is pioneering the Value Per Action (VPA) model, a new kind of online advertising that benefits the end consumer and aligns incentives between buyers and sellers. The Jellyfish VPA auction provides retailers a risk free channel to maximize the value of their offer for the online shopper.
The company was founded in 2006 by Madison-based entrepreneurs, Brian Wiegand and Mark McGuire, and sold to Microsoft Corporation in 2007.
